Media Essay Example | Topics and Well Written Essays - 750 words

Media - Essay Example The research study conducted by the major professional organizations of United States has uncovered several important and eye-opening facts about the effects of marketing valance upon the children. The report has been prepared by American Academy of Pediatrics, the American Medical Association and the American Psychological Association in which these professional organizations have claimed that the entertainment industry uses to intentionally market valance to the children and consequently the children have to face the deleterious and harmful effects of entertainment violence (Wilson, 2002). The marketing of violence to the children is not something new but the trend was initiated in 1984 when the marketing companies found that due to the deregulation of television by the Federal Communication Commission they have the open opportunity to directly market the toys and other products to the children through the medium of TV programs. The children programs also became commercialized and in turn the children also became an important growing consumer group strongly exploited by the media commercials (Huston, 1992). Along with the time, the essence of commercialism increased within the TV programs and children were offered with the toys directly replicas of the TV programs. The video games, movies and fighting cartoons became popular among the children and the media and toy manufacturing industry joined hands for marketing violence to the children through the toys, games and programs. The trend had very strong impacts upon the psychology and behaviours of the children. The parents mostly reported that they observe gradual change in the attitude of their children and now the children are mostly found more inclined towards violent programs. The nature and behaviour of the children has also changed a lot in the wake of violence marketing by the entertainment industry and the parents commonly complain about the increasing levels of aggression among their children (Huesman n, 2007). The children tend to be more vulnerable to the harmful effects of media violence because they could not understand the world like adults and soon believe whatever they see on the television programs and cartoons. The children don’t have the mental capabilities to think logically about the actions seen on the TV and they give attention towards the things they appear on the screen without realizing the difference between real and drama. The exposure to the violent act also makes them scared and at the same time they also strived to attempt the same things in their real lives as they see on TV. The excitement and power of the entertainment media limit their thoughts and they became addict of violent entertainment soon after having exposure of such programs (Wilson, 2002). The violence marketed through media has an obvious impact upon the personalities of the children and it changed the way they interact with the world and people around them. Since the children learn a lot from their play and other entertainment activities so the media violence also changes their attitude and social behaviours. They learn to attach others and through things upon them in order to show their power and strength to the world. They tend to